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Elvis for everyone. By 1965, underlying trend was for Elvis to concentrate on making movies and subsequently, recording, homogeneous soundtracks. This strategy, although still enormouslysuccessful at the box office, had already taken it's toll in the singles chart with Elvis' last Top 10 hit being "Bossa Nova Baby" in October 1963. Sooner or later this wouldinevitably have an effect on the album chart, although in 1964 both RUSTABOUT and GIRL HAPPY peformed well reaching #1 and #8 in the BiIIboard album chart respectively. With the forthcoming movie Tickle Me consisting of previously issued songs, RCA's album quota for 1965 looked seriously in jeopardy. Elvis was still RCA's #1 artist, but a soundtrack album of currently availablematerial was pushing creditibility too far. The vault search which had commenced in 1964 and lokated "Ain't That Loving You Baby" (1558), "Crying In The Chapel" (1960) and "You'll be Cone" (1962) wasn stepped up.If Elvis couldn't cometo the studio to record new material, then RCA would have to settle for the next best thing- unreleased masters. So, in concept Elvis FOR EVERYONE! was born. At this time, regarding Elvis' recording sessions limited to the chosen few. A perfectly trained ear may have detected the difference between the various recordings, but it wasn't easy. After all, the engineers of the day had dine their bestto make them sound contemporary. Anyway, it really didn't matter then. Elvis fans throughout the world were just pleased to get a non-soundtrack album, the first to feature new material since POT LUCK in 1962. ELVIS FOR EVERYONE!, which reached #10 and #8 in the US and UK album charts respectively, was first released in the us in August 1965, and with the exception of his next release HARUM SCARUM, it was to be his last top 10 entry- until ELVIS (NBC-TV Special) in January 1969. |
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